Don't wait for business to come to you, pull customers in.
Use text messaging as a direct link to your customers and drive business during slow periods.
Servistree's mobile marketing program allows business owners to communicate information directly to their customers. With mobile marketing business owners can send out text messages that are relevant and reach their target market helping to drive traffic to their store(s) and increase sales. People take their cell phone with them wherever they go making mobile marketing via text messaging a great way to keep individuals informed and updated on special promotions, new product arrivals and contests.
Key benefits to start using Mobile Marketing to help grow your business:
- About 85% of Americans have mobile phones
- Most people take their mobile phones everywhere they go
- There is more text messages sent than voice calls daily in the US
- Mobile Marketing enhances any existing communication or marketing effort
Benefits of Mobile Marketing versus Twitter:
- Guarantee of reaching consumers on their mobile phones. While some Twitter users receive updates on their mobile phones, there is no way to know exactly how many actually do.
- Greater audience size. Would a business advertise on only one radio station? One TV station? One billboard? Twitter sees more than 22 million unique visitors per month, whereas approximately 150 million Americans text message on a regular basis.
- Legitimate text-based contests, polls, and mobile coupon campaigns. There is no seamless way to do this on Twitter.
- Established guidelines as developed by the carriers and Mobile Marketing Association; with Twitter, there are "rules of thumb."
- Multiple-step campaigns that allow a business to generate warm, opted-in leads.
- Ease of integration with traditional advertising to effectively measure and compute ROI. Twitter cannot be combined with traditional advertising in a meaningful, effective manner, nor can it provide reports and charts
Some ways our clients are using mobile marketing:
- - Mobile Coupons
- - Exclusive Discounts, Specials and Store News
- - Inventory Control
- - Sale Notifications
- - Contests
- - Raffles
- - Internal Employee Communication
- - Team Meeting Notifications
- - Employee Shift or Schedule Changes
Business Segments that Benefit from Mobile Marketing
Restaurants Drive guests to your establishment with specials and discounts. Off peak hours or slow days text your customers with a today-only special on a signature item!
Retailers Create loyal customers and increase sales with special promotions. Has a new product just arrived? Increase loyalty and inform your best customers first!
Government & Schools Public agencies and schools can reach personnel instantly with critical information.
Non-profits Keep in touch with supporters, volunteers, and personnel. Have an urgent need for a certain item or action? Text them and watch them spread the word!
Employers Have you been looking for a way to update your employees on important happenings using a method they will actually read? It's here!
Healthcare 91% of medical practices don't do anything to retain patients (Harvard Business Review)… but not you! Boost patient satisfaction with timely updates and news.
Churches Engage your congregation with daily prayer requests, birth announcements, funeral notices and bible study.
Sports Teams Keep team spirit high by announcing schedules, game locations, and contests to fans, players, and more
- What is Mobile Marketing?
- The Mobile Marketing service allows businesses the ability to reach their desired customers by giving clients the ability to Create, Launch and Manage their mobile interactions and messaging.
- What is a Short Code?
- A shortcode is a 5-6 digit number that allows customers to interact with businesses via text messaging. Similar to a cell phone number, commonly referred to as a long code, the shortcode gives businesses the ability to use a commercially acceptable channel to interact with today's mobile customers.
- What is a Keyword?
- Keywords are used in conjunction with a shortcode to allow users to connect with business. The keyword is typically a word or abbreviation that is sent to a short code and is connected with a campaign. Example: Text CUPCAKE to 12345
- What is SMS?
- SMS is Short Message Service - commonly referred to as a Text Message. In the US, the current limit is approximately 160 characters in length and can vary by device and carrier. Canada is limited to 136. Each country uses a different shortcode due to carrier support, which is limited to each network. Call us today for information on Canada Shortcodes or Campaigns.
- How do customers opt-in (signup)?
- Customers can sign-up or opt-in to a campaign by 1) sending a text message with the KEYWORD to the SHORTCODE; 2) customers can subscribe by entering their phone number in the included web widget.
- How do customers opt-out? How do customers unsubscribe from a campaign?
- Any opt-in customer can unsubscribe or quit by replying with the words: QUIT, END or STOP. This allows the customer to end participation in various campaigns.
- Do customers get annoyed with Mobile Marketing?
- Interested customers must opt-in (sign up) to receive promotional messages from you. When they opt-in to a campaign, they are also presented with the ability to opt-out when they are no longer interested. This keeps the customer in control of all mobile marketing campaigns. Retaining customers in your campaign comes down to providing a valuable service to your customers. For example, strong offers keep customers engaged longer. Wireless carriers maintain a very strict policy regarding unsolicited messages. Campaigns are required to be 100% opt-in or permission based - there is no exception to the rules.
- How much is a customer charged to receive a text message?
- Customers are charged Standard Text Messaging rates per their cell phone plan. What that means is that a message counts against their text message plan (if they have one) or incur the standard text message rate per their cell phone plan.
- How can I unsubscribe from a campaign?
- You may unsubscribe at any time by sending STOP or "STOP keyword" to the short code.
EXAMPLE: Text the words "STOP PIZZA" to 79274 to opt-out and stop all future messages from the PIZZA campaign. - How does a user opt-in?
- There are two ways users can opt-in (or subscribe): 1) by sending a text message containing the keyword to the short code (5 or 6 digit number) and 2) by submitting their mobile phone number online via web widget.
- How do users opt-out?
- At any time, users can opt-out of mobile marketing campagins by replying to the Short Code with either words: STOP, QUIT or END. The request is automatically processed and the user is removed from future outbound campaigns.
- What is the opt-in message?
- The welcome message (commonly referred to as the opt-in messages) is sent to the user when they first sign up or opt into a campaign or subscription program. The message is required to instruct users how to unsubscribe from receiving notifications by replying "STOP".
EXAMPLE:
Thanks for signing up for Rites. To unsubscribe, reply STOP RITES. Receive up to 3 msgs per week; MSG&DATA Rates may apply. - Do people consider Mobile Marketing SPAM?
- No. Mobile marketing, by carrier guidelines, is entirely permission-based which means that subscribers truly want to hear from you. The recent survey results shows the most messages are read and people felt positive receiving those messages.
- How many messages can I send at one time, is there a limit?
- The depends on the program you have purchased. Please your customer service representative for further details.
- Can I upload my own list of phone numbers?
- The MMA (The Mobile Marketing Association) in conjunction with the carriers has established strict guidelines regarding permission-based SMS marketing. In order to send messages to the end user, that person must opt-in by sending a text message from their mobile phone, submitting their mobie phone number to web widget or signing up online and confirming that their interest in participating in the program.
- How much is a monthly plan?
- We can customize a plan to fit any budget according to level of campaigns / messages you need. You can upgrade anytime.
- What are your payment methods?
- We accept Visa, MasterCard, Discover and American Express.
- Are there any set-up or termination fees?
- No. There are no additional fees in addition to your monthly service fee and messaging. Once your term ends (for larger plans only), the service is cancelled and billing ends.
- What is your refund policy?
- We offer a month-to-month, pay as you go service. We do not offer refunds. If a customer cancels, they are removed from the billing system and the account is suspended until they return. We do not provide refunds. You can cancel anytime and you are only responsible for charges already incurred.
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Mobile Marketing
Don't wait for your business to come to you, pull customers in.
85% of text messages are read within 15 minutes
Use text messaging as a direct link to your customers and drive business during slow periods.

