Timing is everything in the world of social media. While it can be somewhat daunting to manage all of your business’s social medial accounts, knowing when to post is an essential part of any effective marketing campaign.

The good news is, by following specific parameters, you can achieve the results you desire for your efforts. When you are able to determine when your users and audience are active on social media, you can easily gain more shares while increasing overall traffic.

Remember, each social media account is unique, which means what works for one site, may not work for another. Taking time to determine when to post on each of your social accounts will help to strategically position you in front of your competition.

Best Posting Times and Days for Social Media Sites

According to research from Quicksprout, the following are the best times and days of the week to post on various social media accounts:

• Facebook: Thursday and Friday; early afternoon.
• Twitter: Monday through Friday for a B2B effort and Wednesday through Sunday for a B2C effort.
• LinkedIn: Weekdays during normal business hours.
• Pinterest: Saturdays between 2am to 4am and 8pm to 11pm.

However, these numbers can be a bit vague in creating your own, custom strategy. After all, each business is unique and therefore has unique followers.

Evaluating the Activity of Your Social Followers

While the general guidelines found here can help provide a starting point for social media posting, you still need to customize your efforts to your audience and business.

To do this you need to evaluate your own social activity. Spend a few days or even a week evaluating the activity on your accounts at different times and on different days. Some things to consider include:

• Do you tend to get more likes on posts published certain days or hours?
• Is sharing higher on the weekend or weekdays?
• Are there certain posts that garner more attention than others?

The answers you get will be highly dependent on the type of business you have. For example, businesses offering vacation packages or other sources of entertainment will likely get the most hits on the weekends or after normal business hours when people are not at work. However, if your business has a B2B setup, then chances are you will get the most social attention during the week, during normal business hours, when other businesses are up and running.

Creating Your ‘Social Formula’

In the social media world, there is no set formula that will work for every business in terms of when to post. Taking the time to get to know the general guidelines and then customizing them to when your audience is online will help produce the best results for your efforts. Don’t post randomly and hope for the best. This is a surefire way to waste time, money and resources. Social media can be fickle; however, when you get to know your audience, when they are online and what types of posts they like, you will be able to cater to them and achieve a higher number of shares, likes, retweets, etc.

If you need assistance getting your ‘social formula’ right, ServisTree is here to help. Our seasoned professionals understand social media, how people interact with posts and how to create a campaign that increases your traffic and social chatter. Contact us today to learn more.